Road transportation is a crucial element of the EU economy but stands as the only sector where Green House Gas (GHG) emissions have surged since 1990. The key to achieving the EU’s ambitious GHG reduction goals lies in green innovations, particularly Battery Electric Vehicles (BEVs). However, success in these innovations depends not only on companies' willingness and ability but also on the broader innovation ecosystems that shape value propositions around them. These ecosystems often face bottlenecks that restrict the attractiveness of green innovations, affecting the entire community of actors involved. An example is the limitation of current BEV batteries in terms of driving range and longevity.
Focusing on the transition to green mobility, the research team aims to explore new or adapted business models and the role of business model innovation in fostering viable green innovation ecosystems. Additionally, it addresses how companies can leverage open innovation to tap into external resources for sustainable innovation.
The four main goals of the initiative include leveraging innovation for a sustainable transition, enhancing partnerships through workshops, seeking new collaborators and feedback, and securing long-term funding to establish the project as a foundation for collaboration and grant applications.
The collaboration involves early career researchers from TU Graz, KTH Stockholm, and Aalto University, uniting their complementary expertise to pave the way for a brighter and greener future in European road transportation.